Demographic Profile - Learn Our Market

Demographics

Ethnicity

• Mexico (74.3%)
• Puerto Rico (4.2%)
• Cuba (1.2%)
• Other (20.3%)

Language Preference

90% speak mostly Spanish or both Spanish and English equally

Average Household Income

$53,729 median income*

Buying Power Trend

• 2001:$7.2 billion
• 2006:$12.4 billion
• 2011:$20.9 billion

More than 75% if the Hispanic Buying Power is in the Atlanta, Athenas, and Gainesville metros. That's more than $9 billion in buying power in 2007 and a projected $16.6 billion in 2011.**

Readers

Gender

• Male (61%)
• Female (39%)

Education

• 30% College educated
• 55% High school educated

Housing

• 56% own their home

Household Profile

• 68% have children
• 85% were born abroad
• 53% have five or more people in their household
• Average residency in GA is 8.9 yrs.

Readers Age

• 54% are between 18-34
• 34% are between 35-50